How to open a training center? Algorithm How to start making money on knowledge! Name for educational platform Title for training center.

Best (ideas: 205, victories: 13)

Hi, the organizer, in the next task about the design of the Bureau, I suggested that the organizer of that contest is something similar, by type Money.yandex, Mail.yandex. , translate.yandex, only option with Wedo. In your case, there is a free domain Wedomind.ru (it sounds simple, the words are also simple and even people that do not study the language - they still know these words, with the formation of the Association direct). In addition to the very name of WEDOMIND - it is still read by fast reading as "invent", and fiction and fantasy is a separate conversation of your project. You want to create an educational platform, do not know if you are familiar with the mnemonic, but if not, then you just need to do it. With it, you can teach people to correctly memorize historical dates, not games or jar, but associative connections, fiction. The same with foreign words and in general any information, whether formulas are mathematical, chemical or rare terms from philosophy. Plus, the mnemonics helps in Russian, knowledge of spelling.
I understand that you asked only the name of the platform, however, this information may be very useful for you. I suggest you at all your entire platform rebuilding under the mnemonics, because I have not met such a kind of platforms in the Russian segment of this kind.
Mnemonica is exactly what would change the whole form for the better if children trained her from school, just when they have a flexible mind.
You can contact the Internet for a variety of examples, and it's better to download the book "Joshua Foore - Einstein walks through the moon," she is short and will be interested in you from the first pages, the story about the journalist, who was sent to highlight America's championship at memorization, he pulled out and decided To take part next year, he was trained for the next year, studied, rode the world, got acquainted with the best European participants and his championship began at the end.
After reading the book or familiarization with the mnemonics (it is useful to every person and absolutely at any age, because We remember the phone numbers every day, account numbers, passwords, new words, terms, dates and so on, all this will not have to go where "To record, but it will be possible to remember in a few seconds and is much better and for longer than with normal methods) you can go here and option Wedomind, more precisely, the" invent "will become more understandable for you, on the background of mnemonics. You can also beat her name somehow, in the Russian Internet there is a site of mnemonics, but it is better not to go there, there is empty, there is a poor design and do not update anything, that is, this is not Lingualeo. If you, of course, really want to launch a project for design and complexity at the level with Lingualeo. That is, the name of the site and the platform can be even the Russian word "invented" under the domain address, but it is only if you are interested in mnemonics, in mnemonics just need to invent, fantasize and combine the incompatible.
Good luck.

Many people dream of opening their own business, because it is much more interesting than being a hired employee and years not to realize their ideas. Today to start your business is much easier than it was dozens years ago. If there is an excellent idea, entrepreneurial veins and small starting capital, you can create a truly prosperous enterprise.

What business is better to do? The answer is simple: the one that is closest to you is understandable and interesting. If you are not at all interested in medicine, nothing to open a pharmacy.

In front of the graduate teachers and graduates of universities, the question is increasingly: "How to open a training center?" Let's try to answer this question step by step.

Step 1. Compile a business plan of the training center

Without a business plan, you will not go far, it is important to separate everything that concerns your own business. Decide which type of training center you like. For example, you want to open foreign language courses, an applied science circle or a children's developing center. It will depend on this, whether your business needs a license or not (note: the educational activity in the form of license courses does not require).

It should be understood that the business in the field of education is a responsible business. You must have a higher education and work experience as a teacher or tutor if you are going to conduct classes yourself. Think over these moments at the very beginning of the business plan.

Step 2. Select the room

It is the premises that should be the following point on how to open a training center. Naturally, it should be large, with a sufficient number of rooms. Be sure to be there:

reception for writing and receiving consultation;
several classes, well illuminated and ventilated;
premises for employees where they can relax and eat during lunch;
toilet and sanitary room, where the cleaner will keep stored
Oh inventory.

If you wish, you can add other rooms: waiting room for parents (if you think how to open a training center for children), dressing room, etc.

The location of the room depends on the direction of your training center. For example, if you want to open Courses of Applied Sciences (Programming, Web Design, etc.), it is better to place your center in the neighborhood with sports schools, gym or large companies.

The courses of applied sciences go, mostly young people who can easily combine sports and visiting educational programs.

But children's centers are better to have near stops: parents will easier to bring the child to classes. In addition, you should not rent a room above the second floor. If you rent an office in the mall, it should be easily accessible to it.

Step 3. We buy furniture

The choice of furniture depends on the type of training center. But still there are some mandatory moments. To make a business plan for the purchase:

tables and chairs;
computer (if you organize application courses, computers should be several);
cabinet for storage of educational literature;
printer with xerox;
educational literature;
stationery.

Again, watch your profile: the children's developing center will need carpets to play freely with babies on the floor, toys, including training, and the projector and an interactive board will need a computer or language center.

Naturally, a cosmetic repair must be made in the room, contributing to a pleasant pastime on learning.

Step 4. We select personnel and make up the program

What do you need to open a training center except the above? Of course, find professional teachers. If you have familiar teachers or you yourself are a practitioner teacher, fine. Otherwise, looking for a little longer. Do not forget to make a plan and classes program, it will be required to obtain a license to open the training center.

Pay attention only to those candidates of teachers who have appropriate education and experience. It is very important in order to create a "face" of your center or courses.

Step 5. Collect documents for opening

What documents do you need to open the training center? There are quite a lot of them, because it is a serious business. So, in the document folder included:

list of educational programs of your center;
information about the availability of qualified teaching staff;
information about the existing room that meets the standards of conducting educational activities;
information on the presence of the necessary educational and methodological literature and technical equipment;
information about the organizers of the Training Center and registration of it as a non-state educational institution.

The license for the opening of a business of this kind, of course, is needed. Charlatans and simply unqualified personalities will not be admitted to the organization of an educational institution. But how to open a training center without a license, is there such a way?

Above, we already casually mentioned that if you register your activities simply as courses (for example, design courses, programming, language courses), you do not need a license. But register as a private entrepreneur will need.

Step 6. We are looking for customers and advertise your training center.

So, how to open the training center, you already know. It is time to take care of the issue of clientele. To do this, you should do advertisement. Start with the Internet expanses: your own page in social networks (preferably, in several most popular), the topic at urban forums is a prerequisite condition for the advertising campaign.

Since in our time almost everything and all moved on the Internet, advertising there is not only the most appropriate, but also free. Next, you can print ads, leaflets, brochures, but it is not necessary, because such advertising is now not so effective, and sometimes even annoying potential customers.

Brand. Brand

Method number 2 - name

Method number 3 - surname

Network of restaurants "McDonald" s "

Method number 4 - Nature

Internet hypermacket "WKONOS"

Method number 5 - History

Method number 6 - mythology

Mikhail Goncharov,:

Method number 7 is a composite word

Method number 8 - acronym

Method number 9 - quote

For lovers, the trade brand does not matter much. They are often indifferent to them, which company produces cardboard blanks. The main thing is that the goods are high-quality and satisfy the need for creativity. It gives Leonardo's promotion to create their own trademarks, bypassing the complex path of the dealership of international brands. Read Next Neuming, which is part of branding and devoted to the development of commercially effective names for trademarks, has at least 30 major methods. It is worth noting that the brand name should not just like its owner, but also to cause the association necessary for the positioning of the Association from the target audience and rely on the iconic characters and established concepts. All this is achieved by relevant research. In addition, the brand name must be guarded. Before investing in the promotion of brand, it is important to clearly understand that the latter has exceptional rights regarding the relevant goods and services. "

Today, professional nemine - the development of a commercially effective name for the brand, businessmen are ready to more eager to pay good money. But before you pay money to neminent specialists, you can try to come up with a name on your own. Often, the result of such a amateur approach after an examination conducted by authoritative branding specialists is recognized as quite successful. On the 10 most simple methods of developing a name for a brand, which can be adopted by each businessman, tells Vadim Gorjankin, CEO of PR & Brand Agency "Red Word", an expert in marketing communications.

Method number 1 - toponym (geographical name)

Pay attention to where your business is or from where your product or its key ingredient originates. According to this principle, such brands are formed as a meat processing plant "Rublevsky", the mineral water "Essentuki", the beer "Klinskoye", the oil "Vologda", Vodka "Finlandia", Kvass "Ochakovsky", Furniture "Shatura", Cigarettes "Winston", Liqueur "Malibu", telecommunication company "Nokia".

Method number 2 - name

One of the easiest ways to name the company or product is the name of a person. According to this principle, such brands are formed as chocolate "Alenka", the beer "Athanasius", frozen semi-finished products "Daria", Maxim Magazine, Women's magazine "Lisa", Mersedes car, Diana's dry-cleaning network, fast products Preparations "Alexander and Sophia".

We initially planned that the trademark is the first price in its price segment. Hence the name was born that as it would say - "put me on the end." And our main task is to participate in the promotions, this is the feature of promotion.

Method number 3 - surname

Along with the name of the base of the brand may be a surname. As a rule, the name of the brand is not just a surname, but the name of the company's founder. For example, autoconecern "Ford", Chocolate products "Korkunov", Beer "Bochkarev", Vodka "Smirnoff", network of restaurants "McDonald" s ", Jeans" Levi "s", Brooke Bond tea, hydromassage equipment "jacuzzi "Martini vermouth, Boeing aircraft, Parker handles, Adidas sportswear manufacturer.

Method number 4 - Nature

Nature can be a source of inspiration not only for artists and musicians, but also for non-neign specialists. It is worth noting that the animal, plant or natural phenomenon is associated with the properties of the product: the rival system of the Grad Fire, high-speed train "Sapsan", the Internet hypermack "WKONOS", a network of salons for children and future mothers - "Kangaroo", cars Jaguar, sports clothing "Puma", car alarm "Alligator".

Method number 5 - History

Often the brand name becomes a significant historical event or character. It is worth noting that the exploitation of history is particularly often involved in the formation of restaurant names. As examples, Moscow Restaurants "Godunov", "Pushkin", "Graph Orlov" or "Petrov-Vodkin" can be given. A lot of examples of the "historical neminiga" occurs in other areas of business: Cognac "Napoleon", Beer "Stepan Razin", Papiros "Whiteorkanal", Cars "Lincoln", Borodino Trade and Production Group.

Method number 6 - mythology

Neumbent specialists left no attention and mythology, which has become one of the most productive sources for brands names. For example, the car name "Mazda" received its name in honor of the Zoroastrian god of life named Ahura Mazda, and the idea of \u200b\u200bthe name of the drink "Sprite" was born in the 40th century. At that time, the toddler sprite was particularly popular in the advertising campaigns - an elf with silver hair and a wide smile, which wore a drink from a drink instead of a hats. A little later, his name became the name of a new carbonated drink - "Sprite".

Mikhail Goncharov,On the network development strategy in the new market:

- What is the name of the network transferred?

- The name of the network itself was not translated, the writing will be in Latin transcription - Teremok. No one confuses that the phones are called an apple. In the US, there is a pharmacy network Duanereade, it is not even read. In America, the strange names do not confuse anyone. And we can tell that there is a fairy tale in Russia about teremok.

Method number 7 is a composite word

Quite often, the brand name becomes a composite word formed by the addition of two words. For example, the commercial bank "Alba Bank", Aeroflot's airline, Beeline mobile operator, Volkswagen autoconecern, Aquafresh toothpaste, Sunsilk hair care line, MasterCard's credit cards, TV channel "EURONEWS", weekly socio-political magazine "NewsWeek".

Method number 8 - acronym

Acronym is an abbreviation formed from the initial letters, parts of words or phrases, which is uttered as a single word, and not by letters. Example: Abbreviation "GUM", formed from "Chief Universal Store" pronounced as a single word GUM, and not GE-U-EM. Those. not by letters. As well-known acronies, you can bring the name of the ABBA music group, formed from the first letters of the names of its participants: AgNetha, Björn, Benny, Anni-Frid or the name of the VAZ car brand (Volzhsky Automotive Plant).

Method number 9 - quote

Well-memorable name of the brand due to its fixedness in conscious consumers can be the name or expression from the product of mass artistic culture: cinema, animation, music, literature, etc. As examples, such brands like dairy products "Prostokvashino", restaurant "White Sun Deserts ", a chain of skin stores and furs" Snow Queen ", a chain of building materials stores" Old Man Hottabych ".

We spent the master class in the Hobby hypermarket "Leonardo", do you always need to create your brand?

retail, brand, businesshttps: //www.Site https: // www. 2020-02-25 2020-02-26 https: // www.

Unnamed to register the company is impossible. It will not be possible to open a bank account, enter an invoice or conclude a contract. The company name is an important component of the image and business success. It should be easily remembered, call only positive emotions from customers and partners, as well as have a resource for the development of a separate brand. In the future, the name of LLC will work on the owner, providing a certain level of income.

The name largely determines the prospects for business development. One entrepreneurs take a lot of time and effort to promote, while others are accompanied by luck. There is statistics for the positive change of the company's financial condition after changing the name. The name of LLC should be a strong marketing tool. Experienced specialists have long developed the principles and rules for compiling the optimal name of the enterprise.

But you should not rush with the choice of name or use the first who came to mind. It is difficult to overestimate the meaning of the word in a person's life. Many remember the words of Captain Lunner: "As the ship will call, so he will float." In the second part of the article, important information on the energy of words is given. It is described how to choose how to choose the company's name, so that it will display the scope of activity and contributed to the prosperity.

How to name brand

The term "brand" comes from the Valvesan Donate word "fire", which means successful trade or service. The brand is called a high-quality product with a good reputation, which is known for a wide range of consumers and is able to create a holistic image of the goods in the minds of people. It has a unique name and symbolism. Any goods and services can be brand: product, design, service, sign, etc.

If there are no business expansion in the plans, for example, the opening of a small store in a small town, smaller requirements impose to the title, which allows for general rules. You can interview future customers about the name or suggest choosing it from the list by the owner.

Successful businessmen do not regret the creation and promotion of brands, the rights to hold the source of income. A memorable logo and a successful name guarantee success and prosperity of the company in the market with high competitiveness. The beautiful name should be a commercial offer, be based on a positive product image and offer unique opportunities to meet the requirements of the consumer.

The successful name of the LLC will save time with a significant expansion of the business.

Basic principles of choosing name

The brand is not a product, and its name should not be a description of the characteristics and essence of the product. He must allocate an important difference between the goods from the competitor analogue.

The name must express the value of the company, create and maintain the connection between the product and the consumer. Almost any name may be a successful brand, if you make efforts to unification. For example, Marlboro reflects the terrain, Coca-Cola - the composition. The name must be associated with the specifics of the product and is focused on further development, regardless of the commodity situation.

You should not give a direct product description - the name must be allocated, and not to describe. To disclose the characteristics of the product use advertising, marketing, replay information in the title will be superfluous. The descriptive name will be limited to marketing opportunities when copies of the product appear from competitors. In the future, the trading name may be a non-targeted product. A bright example is the name of the first antibiotics with Penicillin - Terramycine, Vibramycine. Modern preparations are available under patented brands - Tagamet, Zantac.
Successful name may not reflect the characteristics of the goods in general. It highlights its uniqueness for a long time (Apple).
The name must take into account the temporary factor and remain unique for a long period. The unsuccessful examples can be called Radiola, which in Latin means "heat", and in reality this household device, not based on heating. SPORT 2000 - Binding by year, which in the future can cause an impression of old-fashioned. Europassitance is a binding to the region, which prevents the distribution to other continents. Silhouette (silhouette) Start promoting yogurts for the health of the body, not weight loss. This principle is especially important for medium-sized businesses.
The name should provide promising development in the international market. For example, the American brand CGE is often confused with a competing GE company; Nike has no right to register in a number of Arab countries.

The following ways of creating a brand name are especially popular:

syllables or letters from the names (surnames) of the founders;
surname + prefix to °, off;
displaying in part name of the subject of the product without direct mention (water, sea - Akwaror, Morainazal, Dolfin, Aquamaris).

Ideas for the name can be found on specialized sites that are generated for free of charge lists of suitable names. You can also take advantage of the payable services of the Agencies - Naming, which will select a creative name, bringing good luck.

What kind of name will bring good luck?

When choosing a name for the company, take into account the reaction and emotions of potential consumers of the product. It should be clear to the target audience. To verify the success of the name, you can spend a survey among future customers.

Neumbent specialists brought several important rules:

The names in the list should be simple, pleasant and misleading consumers (Floristics Store "Vityaz", Elena Lovely Restaurant).
It is not necessary that the name reflects the product information. The main thing - it should be easily pronounced and cause positive emotions.
Do not recommend to tie the name to the geographical location. This will allow in the future to quickly expand the business without renaming.
If there are foreign words in the name, you should clarify their meaning and interpretation. Chevy Nova was renamed for auto market of South America, since it was literally translated "not going".

Using full names and surnames. When selling a company, problems arise or can be formed negative personal associations from consumers.
Use the words of a complex shape or with a negative meaning.
Apply templates beaten phrases.
The Civil Code prohibits the use of full or abbreviated names of the state, authorities and local self-government, public associations, contradict the principles of morality and humanity.

The use of the words "Russian Federation", "Russia" and derivatives requires a special permit and additional state duty is paid (10-50 thousand rubles).

The name of the company that does not plan large-scale development may indicate the type of activity (production or installation of air conditioners - "Breeze"). The sense of measure is important. Heavily memorable or acarmitable names will not bring good luck in business: Moskavtotransservis, Stroypromkonsalt. But the zero beer store can safely be called with the definition of product characteristics.

Directions of creating successful names firms

The consonant name, pointing to the generation, will become the ideal option for companies with large prospects. It should consist of 1-2 ordinary words. Consonance with well-known brands will negatively affect profits and can lead to trials for copyright violations.

It is important to understand that "Furniture Omsk" will not be in demand in Moscow. The name must be well readable in the common languages \u200b\u200bof the world. Words should at least remotely indicate the activities of LLC - the consumer must understand what he is offered.

Abbreviation will be not the best option for the name, as it introduces potential customers into confusion and de blows the company. However, all the rules have an exception: BMW (Bavarian Motor Plant).

Initials owners

The first option for the name always becomes initials owners. The option is good, if a person is essential and fame away from others.

The last names of the owners or their initials are called popular companies: TM "Mersedes", "Honda", "Tinokov". You can recall the well-known company "Siemens", founded by Werner Wang Siemens and "Phillips" - the name of the founders of the business.

Game words

A good option may be the merger of two words or acronym from the first sounds. The World LEGO company occurred from the Danish phrase of Leg Godt - "Play Good". Additionally, the name is translated from Latin as "collecting". The name of the brand created a non-professional, but its popularity is growing every year.

A successful example will be Facebook. The method is easy to quickly create a name. Stroygrand is a universal name that is easy to remember.

The manufacturer of sports shoes "Adidas" is named after the owner of Adolf Dassler.

Good examples of titles indicating the location of the company - ZIL (Factory named after Likhacheva), KAMAZ (Kama Automobile Plant).

Often the names are boring and unattractive for customers. Creative name popularizes brand.

Fictional and historical characters

The beautiful names of companies that have deserved world recognition were sometimes called in honor of mythical or historical characters. A bright example is "Canon" - the changed name of the Buddhist deity of Kwanon. The owners of Blue Ribbon Sports changed the name on Nike Inc in honor of the Greek goddess of Victory.

In the Russian market, there are also companies called by the names of famous characters - "Napoleon", "Lincoln". Many brands turned out to be a popularity tool for their developers. Successful brands made their owners legends.

Association and Environment

Stories are known for successful options in a word, describing a natural phenomenon or an abstract concept that causes associations with a company product. Hyundai is translated as "modernity", and "Samsung" - "3 stars".

This category can be conditionally attributed to the name on the hair dryer, which provides for a harmonious combination of symbols with a positive meaning. There is a limit on the number of letters - no more than 5. The latter should be vowel. A good example will be the brand "Sony". The name happened from the Latin Sonus - "sound", and in English sounds like Sunny - "Sunny". However, in the Japanese Sonny language - loss. This was the main reason for the abandon from one letter N in the middle of the word.

Examples of transport companies

Successful transport company must have a beautiful name allocating against the background of competitors. You can use the words of the English Society:

artway - art + road;
arrive - arrive;

It is allowed to combine the initials of co-owners or part of their surnames. The company's name should easily sound: Azima, Autotrans, Westol, Translogistics, Rota Leasing, Inteltrans, Transaltyans. When creating a unique name, LLC can be operated in the following directions:

connect the prefixes (auto, trans-) and part of the name (ALROSA, RUSAL);
associations with speed, transportation, expensive (trajectory, fast transportation);
resort to metaphors or beat words (avis - bird);
use derivatives from Express, Trans, "Speed";
apply abbreviations (BNA - quickly, reliable, efficiently);
neologism is a new word.

Whatever activity the company does not engage in, its name should be easily pronounced and quickly memorized, be harmonious, not to have several interpretations, eliminate floating stress and negative associations during pronunciation, cause pleasant visualization.

Name of construction company

The name of the construction company should form a sense of confidence, reliability and comfort (Uutdom, Domstroy). The appearance of similarities with competitors and their abbreviations should be excluded.

The name of this field LLC may display the profile of the proposed works (Stroymaster, Garantelit, Streamhouse). You can try to beat profile Word: Stroy - Stroy-ka, Stroymig, Build. Today there are names with consoles (Derwold & Co).

A large number of new construction companies in the network does not cancel the importance of the name and principles of its preparation.

Name of law firm

A good lawyer must be reliable, cause confidence and customer confidence. Similar requirements are imposed on legal companies. The name should not be long, which prevents the rapid memorization ("right").

The owner often connect their names in Russian or foreign language: Yukov, Spencer and Kaufmann, Sayenkokharenko. In the slogan, you can apply a foreign basis: Avellum - A (the first letter of the Greek alphabet) + Vellum (parchment for legislation).

use no more than 3 words;
search should start with Russian words, then Latin;
neologisms should be deciphered in the company's slogans to indicate the scope of activities;
the abbreviation of the name from a few words should be frantic;
avoid legal terms - trite and beaten;
do not use the common name to eliminate difficulties when registering a trademark.

The name of the law firm should display professionalism, personal values \u200b\u200bof employees and owners. Special attention is paid to the color scheme and the graphic design of the unique logo.

Name of Furniture Production Firm

The product of this field of activity should cause a sense of style, leadership, luxury, comfort. When choosing the name, the following methods are used:

use geographical binding: Eden;
fight foreign words: glass (glass) - SANGlass;
the basis of "Furniture": furniture, furniture;
selection of activities: soft lines, interior;
emphasis on positive associations: the formula of coziness, residence;
add prefixes or symbols: Prima-M, Glebov and Co.;
beat words: furniture, furniture;
foreign base: Mebelstyle;
use the name or surname: Furniture from Ivanov.

Title of the accounting company

The name must indicate solidity, cause trust and positive emotions. It is strictly forbidden to beat the humorial names (accounting buke). The name of the organization and the severity of the organization should be clear with the name: Experts, Glakov, Garant, Balance, Account, Your Accountant. It is allowed to beat foreign words: tax, account (score).

Modern names often contain abbreviations (accounting reporting Tax Declarations - Bond), part of the names of the owners in a congestive form.

How to come up with a monetary name of LLC, taking into account the energy of words

Each letter has a digital analogue, whose vibrations it obeys. It is clearly visible in the table.

To determine the energy name, the digital names of the letters are felt before receiving a common figure. For a visual example, we will analyze the name "Elite":

4 (e) + 4 (L) + 1 (and) + 2 (T) + 1 (a) \u003d 12

After miscalculation, you can crime to decrypt the name:

Unit - the beginning began. It brings good luck to companies with new and unusual products. Names are suitable for innovative developments, new technologies. The new brand will easily promote, it will conquer the trust and support of consumers. The stellar patron of units consider the sun, which symbolizes the courage and power.
Two will suit organizations, the purpose of which is concern for people (kindergarten, school, clinic). The figure is favorable for clinic companies, firms for territory improvement (landscape design, gardening), hairdressers, manicure, etc. Patron Double - Moon, filled with femininity and refinement.
Troika increases the welfare of business in the field of entertainment: restaurant, bowling, cinema, children's play centers, attractions, cultural palaces, etc. Helps in the production and supply of food: cafe, pizzeria. Troika will provide the success of the acting studio, advertising agencies, design studios. Her patron - Jupiter, the merger of opposites, their interaction and association. Thus, the name will bear equilibrium and perfection.
Four - the number of large companies, the symbol of the birth of organized matter and creation. Will bring profits and success to agricultural, forestry, woodworking organizations. Many successful metallurgical and engineering plants are called, consonantly four. It is ideal for the design bureau, construction firms. The defender will be uranium, steady and manageable.
The five has a favorable energy for companies in the field of recreation and sports: fishing and sports shop, fitness club, SPA, baths and saunas, sanatoriums. Will promote the active development of tourist organizations and guides. Bring a profit to the salon of cars or spare parts for them. The patron is Mercury leading to change and perfection.
Six is \u200b\u200bideal for creative or artistic activities (artists, art salon). Good energy for an antique store, sale of flowers and souvenirs. All that can decorate the house and bring the comfort of its owner (furniture salons, decor) will be included in their number. Success is guaranteed by salons of beauty, clothing, cosmetologists, medical centers. Venus will help in development. Six reflects the ideal of human perfection.

Seven - elite. It is favorable for expensive shops and elite clubs, companies with unusual and expensive products. Suitable for travel firms with exotic resorts or unusual forms of rest. Star patron will be Neptune, symbolizing the spiritual and cultural basis of things.
The eight is a patron of large financial companies with a large cash flow. Brings good luck to banks, accounting and auditing companies. Assist will be Saturn, which connects limit materialism and infinity.
The nine will help charitable organizations, private educational organizations. Suitable for psychological rehabilitation centers and practicing psychologists. Patron - Mars, the end of the old and the beginning of the new one.

So, before the opening of any case, it is necessary to calculate everything in direct and figurative sense.

Examples of successful names

To ensure the importance of the energy component, you can consider several examples of successful companies:

Sberbank - 1 + 2 + 6 + 9 + 2 + 1 + 6 + 3 \u003d 30 3 + 0 \u003d 3;
Ochakovo - 7 + 7 + 1 + 3 + 7 + 3 + 7 \u003d 35 3 + 5 \u003d 8;
Russian Sea - 3;
Euroset - 1;
MegaFon - 6;
Tape - 1;
Gazprom - 8;
Yandex - 9;
Pharma - 2;
Magnet - 1.

If the name is considered taking into account the laws of numerology, then the company's success is provided, they should not be neglected. Use the above recommendations and calculate the selected name options.

Any successful business does not function in full without a beautiful name. His definition is a difficult task that requires accounting for a plurality of nuances. Regardless of the scope of activity, the name of the LLC must be simple, harmonious and cause positive associations. The name of the company should cause people a desire to cooperate with her.

Be sure to take into account the scale of the business: large companies inappropriate to be called fabulous characters or words in a diminutive form. An excellent option will be an associative word.

If it is not possible to choose a beautiful name on your own, you can contact the agencies specializing in nemine. For their services, specialists may require up to 30 thousand rubles. A free source of ideas will be sites with name generators, which will be given a list of suitable names.

Remember that the name defines marketing policies and product promotion.

Choosing a name for a children's club

Choose a name for a children's club is not such a difficult matter. But not the simplest. No wonder they say: "As you call the yacht, it will break out." So let's deal with what "yacht" and what name we will be called.

Let's start with the fact that the "yachts" we have two - the company itself (LLC, IP, Aho, Chdou, etc.) and a kids club - and both are needed names that may not coincide. For example, the company may be called LLC Olga Ivanovna Petrov, and the Children's Club on a signboard and on the leaflet - "Umnichka" or "Ladushka" or some other way. If you choose the name of the club, which does not coincide with the legal name of the company, do not forget to issue everything by order.

In our case, the names of the company and the club coincide, and we try to avoid the abbreviated version of the "Umnichka", since in the word "eco-club" there is a feature that distinguishes the club from all other children's centers of the city of Moscow - the eco-interior.

To find out what a name may be, first analyze the names of the existing clubs, and then we'll figure it out with the rules of the neminiga.

Many clubs with the most different names are open in Moscow: "In some kingdom", "Syoma", "ABC". "Jasam" and so on. All names can be broken into several groups.

Tags associated with fairy tales, cartoons, fabulous heroes and authors of fairy tales: "Fairy boat", "Golden Key", "Fairy Tale", "Brick of Raccot", "Andersen", "Sevenisweetics", "Capitstnie", "Little Prince", "Akun-Matata", etc.

Names coinciding with the names of children's toys and games: "Yula", "Cubes Club", "Classics", etc.

Names that declare the educational orientation of the club: "Clamping Club", "Azbuka", "Development", "Smart Baby", "Academy of Development", "A + B", "Sign", "Little Genius", "Jasam" and t. d.

Names containing reference to childhood: "Babi Club", "Residence of Childhood", "Little Country", "Academy of Childhood", "Studio-Pups", etc.

Names coinciding with the names of people: "Tyoma", "Syoma", "Filipple", "Alice", etc.

Names who came from the "Pioneer" era: "Brigantine", "Horizon", "Eagleok", etc.

Geographical names: "Jauza", "Setun", "Children's Club on Leninsky", etc.

Names in a foreign language (they often indicate the language of the club) either a mixture of Russian and foreign language words: "Childhood", "Green Landia", "Teddy Bear Club", "Smiley", "Kimberly Land", "Pampa Green"

Names in which a distinctive feature of the club are immediately visible: "Mozart Effect" (Music orientation), Premier (Premium Club), our "Children's Eco Club" Umnichka "" (Eco-benefits and Eco Interior), "English children's club "etc.

There are enough abstract names that are not related to childhood and development: "constellation", "rainbow", "architect", "zodiac", "clover", etc.

Original names that do not fall into any of the above groups: "Ma! Nanny "," ourselves with a mustache "," Barbarisich ", etc.

After reading all the groups, you can choose the most you like and then come up with a specific name. I will say that all the mentioned clubs are quite successful.

There is an opinion that the club should have an original, modern name - and then it will definitely become popular. Just add a word in English - and the queue from customers in front of your doors will be provided. They say, the modern mother will never take the child in any "horizon", nor in the "petrel". However, this is not quite true. Analysis of the activities of children's clubs in St. Petersburg, Moscow, Moscow Region, Novorossiysk and other cities shows that the number of clients does not depend on the name of the club. So, in the far from the poor district of the Moscow region, a children's club "Star" successfully works. The name is the usual. Someone is associated with the October badge on school black apron, someone has a star in heaven. And for some people, the asterisk is their own child. As you can see, the name does not differ inither originality or modernity. Nevertheless, customers do not care - the subscriptions for all September courses were sold out in April. Such a profitable clubs "Hedgehog and Bear", "House of Wizards", "Sun" work.

The name must be chosen carefully, conforming with personal preferences and common sense. It should be focused on the region in which you live and clients who will come to you. The higher the status of the club and more expensive, its entourage, the more thoughtful there should be a name.

If the name does not fail to come up with, you should meet with rules of Nymimingand to understand how they affect the choice of the name of the children's club. It is believed that the name must be:

original.How much? Obviously, such names like "Ma! Nanny ", original one hundred percent: There are no more club throughout Russia anything else. Do you need to strive for this? The very concept of "originality" implies the uniqueness of anything in a specific sample. Considering the name from the point of view of originality, be sure to analyze the names of all children's centers in your city, even if there are a lot of them. The original name should be precisely for the city in which you live. First, your club will not be confused with another. And secondly, you do a thing about it, without climbing someone else's territory and not attaching someone else's reputation.

Analyze the names of existing children's clubs is necessary for a different reason. I recently helped open a children's club in St. Petersburg. The future director of the company has already acquired a premises and at night reflected on the name of his organization. And gradually born a good name "City of the Future". When I asking a satisfied businessman about competitors working in the same area, it turned out that on the same street, five minutes walk, the children's club "City of the Sun" operates. What do you think did was well invented? Of course not. Is it possible to consider it original? For all customers, the data of the "cities" are alone. The difference is small, and it is unlikely that someone will notice her. This name only will prevent business development;

understandable.This refers to the link between the name and activities of the club. The name should be so that you can immediately say: the work of this company is related to children. On the other hand, neminent experts assure that in no case cannot be called a firm in full compliance with the profile of activities, otherwise the risk of getting lost in the crowd of competitors. In other words, the name "Children's Club" Development "", etc. Not the best option;

laconic.It is believed that the short name is better remembered, and spelling errors permit less frequently in its writing. By the way, on leaflets or signboard such a name occupies a much less place;

memorable;

associated with positive associations.Selecting the material for the book, I came accessed on the name of the Youth Tourist Club "Zadky Duckling". It is clear to everyone that the nasty ducks turn into beautiful swans, but I would not want to drive my own child and go to the Club "Nasty Duckling".

Now let's stop at methods of inventing the name,which are given in many business books.

Association and synonyms. Write down all the words related to the children's club: a child, development, game, training, etc., - and look for various synonyms or associations to them; To do this, use the Internet or special dictionaries. As a result, an interesting name may occur, suitable for the company.

Borrowing the name from promoted firms. Here, I hope everything is extremely clear. Take the famous name and replace (add) letters. How decent and appropriate? Actually, it is better when you copy you, and not you copy someone.

Stressing the national or regional firm. To do this, it is enough to add to the name "Russian", "Euro", etc.

Application of adjectives.

Using your own name in the title of the Club. In Moscow, for example, there is an educational center "Academy of Natalia Nesterova".

Active inclusion of foreign language words or a combination of Russian and foreign languages.

Using the name of the club acting in another city. To do this, you need to dig on the Internet, find the name you enjoy, and try to remake it.

Now that you are armed with theoretical knowledge, it is time to start concrete action. Pick up several names of the name, show them familiar and look at the reaction. You can invent a name alone or by connecting relatives and friends, arrange a brainstorm. This is a very effective way to work on creative tasks. Usually the solution is quickly.

The name of our club was born with the help of a brainstorm, in which the whole pedcleract participated.

We really wanted to present the word "smart" in the title. Holy faith in the priority of intelligence did not give us peace, because our overall classes are saturated with methods aimed at the formation of mental actions. And besides, we knew exactly that every mother considers his baby the smartest! The options "Smart Child", "Smart Children", "Umka", etc., were discussed, but in Moscow, the mass of clubs with such names.

During the assault, we decided that we would give each child a folder for creative work with a branded sticker. And then it became clear that the name of the club and, accordingly, the inscription on the sticker should be pleasant to the mother and say something positive about her child, and not just a club. Only after all the important points were stipulated and refined: something connected with the mind, the sticker, mom should be nice, - our wonderful teacher Lyudmila exclaimed: "Umnichka!" Yes, really, "Umnichka"! That is how loving mothers often call their babies, if those show the mind, diligence and ingenuity. And the folder for creative work will undoubtedly belong to Umnichka. Thus, not only parents, but also we confirm that every child is smart. We preferred to use the word in a single number not only because in Moscow there is a club "Umnichki" (it became known later), but also because any mother is primarily interested in the successes of her own cleverness, and then the rest.

So, by choosing the "Umnichka" option, we wanted to reflect the distinguishing feature of the club in the title - the presence of eco-benefits and eco-interior. So the word ecoclub was born, and therefore difficulties at first arose. This is now everywhere "Ecoproduks", "EcoCabel", "Eco-chairs" and even "eopochifers" appeared. And a few years ago we were forced to constantly explain to customers,

what does such name mean. The original slogan was invented together: "Eco-relations in the eco-interior!". And again it immediately became obvious that he was predicted by a long happy fate. And the name, and the slogan we officially registered in the FIPS, since firmly confident in their viability.

I note that the name, slogan and the logo of the firm is the fruit of collective efforts. In my opinion, the success and speed of development of many projects is very often explained by the Russian proverb "One head is good, and two better!".

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