FRG firms. The largest German companies in the Russian market
What will be discussed below, "born" in the twentieth century. For a more convenient acquaintance with them, let's start with the oldest and finish the youngest.
1. Adidas (Adidas AG)
Year of foundation: 1924 under the name Gebrüder Dassler Schuhfabrik.
What releases: Sports inventory, clothes and accessories for athletes.
About adidas do not say - everything is said about him;)
2. Hugo Boss (Hugo Boss AG)
Year of foundation: 1924.
That releaset: clothes for women, men and children, accessories and perfumes.
"Where was born - it came in handy there" - this is about the company Hugo Boss, founded in Metzingen and to this day that is prosperous in this town.
Luxury connoisseurs, refine together with Hugo Boss! Fashion weight, sophistication and chic - synonyms of this brand. You can also come to the secular event, and the most important business meeting in your career. And after ... Let them guess how you managed to impress the most luxurious woman. However, the German brand Hugo Boss pleases not only by business outfits, but everyday.
3. Tom Tailor (Tom Tailor Holding AG)
Year of foundation: 1962.
What releases: Clothes for adults, teenagers and children.
The assortment of Tom Taylor is casual clothes, outfit for recreation and sports of the average price category. Evening and cocktail dresses You are unlikely to meet, and youth sweatshirts, sweaters and T-shirts - how much!
4. MARC O "POLO
logo Mark O "Polo 
Year of foundation: 1967.
What releases: clothes, for all, beachwear and swimsuits.
The main principle of Mark O "Polo - use natural materials In clothes. More than a thousand MARC O'Polo boutiques worldwide offer fashion connoisseurs to make sure that the convenience and practicality of this brand.
color MARC O "Polo 
5. S.Oliver (S.Oliver Bernd Freier GmbH & Co. KG)
Year of foundation: 1969.
What releases: Clothes for women, men, children and adolescents, clothes.
The turnover of S. Voliver in 2011 amounted to 1.48 billion euros, and the brand is becoming more and more popular. And this is not surprising, because S.Oliver does not just wear people, but putting a family, including the smallest breast-age models!
6. NEW YORKER.
Year of foundation: 1971.
What sells: Clothes on the age category from 12 to 39 years.
New Yorker -, a dynamically developing store that has opened 863 branches in 33 countries in Europe and Asia (including Russia, Ukraine and Kazakhstan) by March 2011. Looking at the new yorker's shocking clothes, it seems that designers work under the slogan "Live Bright!" Bright T-shirts, shorts and - their peculiar business card.
7. ESCADA (ESCADA SE)
Year of foundation: 1976.
What releases: Women's clothing, accessories, clock, jewelry.
German high-class brand - Prices for the dresses of the escade of 1000 euros are not uncommon. Daniel Wengate - Director of the Fashion Squades - in lately experiments with top clothing and evening dresses Playing, trying to make a novelty to the brand. However, bright and seats ethnic motifs for the summer, as well as a combination of different fur textures on winter coats indicate that the classical Escada, such as it knows everything, alive and still eternal!
8. Jack Wolfskin (Jack Wolfskin Ausrüstung Für Draußen GmbH & Co. KGAA)
Year of foundation: 1981.
What releases: Upper clothes, travel equipment, picnics (tents, mattresses, backpacks), shoes for active people.
Brand products Jack Wolfskin You will not see on, Milan or London. It is understandable - fans of this functional outerwear (who has long become known far beyond the limits of Germany) do not attend fashionable shows, and dedicate their time to sports, travels and just active life!
9. Joop! (Joop! GmbH)
Year of foundation: 1986.
What releases: feminine and men's clothing, shoes and accessories, glasses and perfume.
Joop offers its buyers with clothes that satisfies the tastes of the most pressing mods. Coloring - from the brightest to restrained, materials - from cotton to the skin, prints - strip, cage and many others. Rich assortment of strict, but stylish dresses for the office. Looking for comfortable clothes for every day? Pay attention to the Joop Casual - jeans, pullovers and sweaters for men and women will not leave anyone indifferent.
10. JIL SANDER (JIL SANDER AG)
Year of foundation: 1989.
What releases: Elegant clothes for women and men, cosmetics and perfume.
In most Stamps, Jil Sander reflects the idea of \u200b\u200bGerman simplicity and elegance in combination with a bold novelty fashion. Classic brimito? Why not in combination with shorts of the same color and material!
Black, white and brown - prevailing colors, but more colorful, for example, orange, bright blue are found.
A few more photos of popular German clothing:
Among the largest foreign companies in the Russian market in 2015 were 11 Germans. The list turned out to be such giants like Metro, Daimler and Henkel. About them - DW Gallery.
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Metro Group.
Volkswagen Group.
Daimler
BMW Group.
BASF.
Globus Group.
Henkel
Adidas.
OBI.
In 2015, the network of construction hypermarkets received a revenue of 49 billion rubles in Russia. On the Russian market at OBI 27 stores. For most of them, the company leases Square, but by 2017 plans to build two own stores.
Siemens.
The manufacturer of the train "Sapsan", Concern Siemens, in 2015 received 36 billion rubles of revenues on the Russian market. In 10 years from 1995 to 2015, the company invested more than 90 million euros in the modernization of their production facilities and the development of personnel in the country.
Rewe Group.
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Metro Group.
In the list of 50 major foreign firms in Russia, compiled by Forbes magazine, Metro Group with revenue in 294 billion rubles ranks second in 2015. In Russia, the company has been represented by 81 Metro Cash & Carry food network and 67 electronics and household appliances stores Media Markt. In the coming years, the concern plans to more than double the number of Russian electronic network points.
Volkswagen Group.
Russian VOLKSWAGEN revenue producing Tiguan, Polo, Jetta and Škoda Rapid cars at the plant in the Kaluga region and based on gas capacity in Nizhny Novgorod, in 2015 amounted to 231 billion rubles. The crisis on the Russian car market did not bypass the German Giant: In 2015, Volkswagen sold 174.3 thousand cars in Russia, 37 percent less than a year earlier.
Daimler
But from another German auto giant, Daimler, revenue in Russia amounted to 148 billion rubles. Concern announced plans in 2019 to start production in the Moscow region passenger cars Mercedes-Benz. In 2015, 42,000 Mercedes passenger cars were sold in Russia, sales drop by 2014 in pieces amounted to 15 percent.
BMW Group.
Unlike a competitor, BMW is not in a hurry with a decision on the construction of its own plant in Russia due to the fall in the market. According to the Association of European Businesses in Russia (AEB), the Russian sales of the concern in 2015 decreased by 23 percent to 27.5 thousand. His revenue in the Russian market for the same period amounted to 87.6 billion rubles.
BASF.
The strategic partner of Gazprom was in 2015, according to Forbes rating, revenue in Russia to 65 billion rubles in Russia. In addition to Russian oil and gas projects in which BASF participates, the concern produces chemical products in Russia for the construction industry.
Globus Group.
The German network of hypermarkets belongs to Russia 11 stores. In 2015, her revenue in the Russian market amounted to 56 billion rubles. Thanks to such results, the company first fell into the top ten largest food retailers in the country. The next Russian hypermarket Globus will open in December 2016 in the suburban Odintsov.
Henkel
House-quartered manufacturer household chemicals For 2015, I received a revenue of 50 billion rubles in Russia. Among the company's brands - washing powder Persil, Glue "Moment" and hair care products Schwarzkopf. In Russia, Henkel 9 productions and 15 offices. Over the past ten years, the company has invested in the Russian market more than 290 million euros.
Adidas.
The manufacturer of sports goods affairs in Russia is not very good. The devaluation of the ruble, having failed sales growth. Per last year ADIDAS revenue in the Russian market amounted to 52.6 billion rubles. During this period, the company closed 167 stores in the country, which made it possible to reduce operating expenses. Russia is the only region where Adidas is not waiting for revenue growth in 2016.
One of the largest shopping and travel concerns in Europe is represented by the Bill supermarket chain. In 2015, his revenue here was 34.8 billion rubles. The country has 104 network supermarkets today. The company's plans to increase the number of Russian outlets up to 200 by 2020.
I present to your attention the German alphabet in pictures. Here are the most famous firms, brands and brands. Many of them are among the most expensive in the world and are familiar to Russian consumers. Alphabet german language In pictures A - Audi Audi AG - a German company producing cars under Audi. The main office of the company is located in Ingolstadt (Germany). The Audi concern was formed as a result of a merger of 4 automotive companies: DKW, HORCH, Audi and Wanderer. The founder of the company Augustor Khorch is noteworthy that with the German Horch (Horch) translates as "Listen!" When you chose a name for new Mark.The version of the "Listen" was proposed, but in the Latin version, that is, "Audi". B - BMW BMW AG (Bayerische Motoren Werke) is a German company producing cars, motorcycles, engines and bicycles. C - CLAAS CLAAS is a German company for the production of agricultural machinery. The company's office is in the city of Harzevinkel. D - Daimler Chrysler Daimler AG is one of the largest German automotive concerns. The history of creation is associated with two names - Gottlieb Daimler and Karl Benz. E - Evonik Evonik Industries AG - German concern, whose activities combines 3 directions: production of chemical products, energy, real estate management. F - Fulda Fulda is a German enterprise producing automotive tires. G - Grundig Grundig AG is a German manufacturer of household audio and video equipment. H - Henkel Henkel-Konzern - German Chemical Company for the Production of Cleaning and detergents, cosmetics and personal hygiene products. The office of the company is located in the city of Dusseldorf. I - ILF ILF Consulting Engineers - world-famous engineering and advisory enterprise acting in the field of oil and gas, energy, transport and construction and protection ambient . J - Jenoptik Jenoptik - an optical-electronic group that originates from the company "Zeiss". The main directions of the enterprise are optical systems, lasers and processing of materials, industrial metrology, transport solutions, defense and civil systems. Office is located in Jena. K - Kraft Kraft - German representative office of the American company Kraft Foods, one of the leading food companies in Germany, which supplies such well-known brands such as Milka, Jacobs, Tassimo, Philadelphia, Miracle Whip, Miracoli, Toblerone, Oreo et al. L - Luftgansa Deutsche Lufthansa AG is one of the largest airlines in the world. M - Mercedes-Benz Mercedes-Benz - a car concern for the production of passenger cars of premium, trucks and buses. He is a subsidiary of the "Daimler AG" concern. The office of the company is located in Stuttgart. N - Nivea Nivea (from Lat. Niveus / Nivea / Niveum - White, Snowy) - Brand brand of German BEIERSDORF AG. The company was founded in 1882 by the German Pharmacist Paul Carl Bayersdorf. The history of the NIVEA brand begins, however, since the company's redemption of its founder with a businessman Oscar Troplovitz. O - Opel Adam Opel AG is a German company producing cars and a member of General Motors. The main office is located in Rüsselsheim. P - Porsche Dr. Ing. H.C. F. Porsche AG is a German engineering company founded by the famous designer Ferdinand Porsche. The main office is located in Stuttgart. The company is a car brand Porsche. Q - Quelle Quelle is a German company, which is one of the world leaders of the catalog clothing. R - Ritter Sport Ritter Sport is a famous German chocolate brand produced by Alfred Ritter GmbH & Co. KG (the main office is located in Waldenbuch). Each ritter Sport chocolate tile has a square shape and divided into 16 smaller squares. The motto of this delicious product is known to many "Quadratisch. Praktisch. Gut". S - Swarovski Swarovski AG - Austrian company, known worldwide as a manufacturer of Swarovski crystals. T - Thomas Thomas is a German manufacturer of electrical equipment. The company was founded in 1900 by Engineer Robert Thomas. U - United Internet United Internet AG - a German company providing internet provider services. The main office is located in Montabaur. V - Volkswagen Volkswagen is one of the most massive-selling German car marks. W - Wella Wella AG is one of their leading German companies for the production of cosmetics and perfumery. The main office is located in Darmstadt (Germany). X - Xing Xing - social network To search for business and personal contacts, using popular in the German-speaking range - Germany, Austria and Switzerland. Y - YESSS YESSS - Austrian firm offering a wide range of tariffs and services in the mobile market. Z - Zeiss Carl Zeiss AG is a German company having a high reputation in the world of optics. Founder of the company-monetsky inventor in the field of accurate optics Karl Zeis. The compact version of the alphabet of the German firms of the ABC of German firms to be taken from http://modernpedag.ru/azbuka-nemeckix-firm/
Many "brands" are disguised under German and it is important to understand which trademarks really come from Germany. After all, to be sold in Germany and the European Union, and even more so, there are at least part of the production there, it is necessary to comply with certain requirements for quality and safety of products. By the way, in Germany, they are still stricter than in other European countries.
STEBA: Updated a ruler and ... discounted
The corporate red has changed to environmentally friendly green, and the Eco icon appeared on the new items, meaning "fresh, useful, economical".
Eco is a line of MBT, where the priority is energy saving and environmental friendliness. We are not only about the economy of electricity, but also about the purpose of the technique - preparation of useful food at home. For example, the Blender of Steba MX 2 Plus makes smoothie and rolling ice, and the net microfilter helps to separate small bones and get a "clean" drink. The kit includes a mini-shredder for coffee, cheese, herbs, nuts and spices.
SHEBA ED 5 fruit dryer and vegetables prepares delicious dried fruits, dried mushrooms, herbs and vegetables. One of the most popular MBT devices on the IFA 2014 is a staba IC 20 ice cream, which in less than 30 minutes prepares up to 20 portions of ice cream without preservatives, dyes and flavors. The power of the dryer is only 350 W, ice cream - only 9.5 watts! Ecotechnologies are aimed at ensuring that, with modest power consumption, the instruments work is not worse than analogs with greater power.
Multi-cooker-pressure cooker-slow steba DD1 Eco confirmed its economy, having received an energy saving icon from the authoritative German edition of Testmagazin.
The Ecoline Steb furnace consumes 400 W less electricity than their predecessors, and retain up to 36% of energy. The use of the most modern thermal insulation materials in the devices of the Ecoline series almost excludes leakage of heat into the room, and your money is in the air.
Few companies have retained the production of equipment in Germany, STEBA is one of them. Here part of the grills, rockets and mini-stoves (model G80) are produced. Such instruments are highlighted in a special Made In Germany section. In particular, it is 3 new shelters: STEBA RC 4 Plus, RC 4 Plus Deluxe and RC 4 Plus Deluxe Chrom. All of them are equipped with two working surfaces: anti-stick aluminum (for grill) and stove from natural stone. There is also a version for gourmets, with an additional cast-iron frying pan, on the back of which is a smooth surface for the grill (RC 4 Plus Deluxe Chrom).
At the Staba stand, guests were treated with meat cooked in an amazing device Su-View. Products in Su-View are prepared in vacuo at exactly the low temperature, well, and the result, it is necessary, of course, to see - no other method of cooking gives meat such a juiciness and tenderness! By the way, STEBA is a European leader in the production of Su-View, which is gaining popularity from fans healthy image Life.
Beem - to Russia with his samovar
BEEM brand exists in Germany since 1974 and this year celebrates the 40th anniversary. Samovar is, of course, the most beautiful and more effective technique in the range of companies: stainless steel (in some models - with gilding), Swarovski crystals and gentle, close to us in spirit, the blue-white decor in Gzhel style will not leave indifferent the most stringent aesthetes, and Branded engineering finds - no less demanding quality and service life of consumers. Among these features of BEEM samovarov - steel (and not plastic, like a cheap analog) cragan with a built-in filter. The crane is very durable, almost eternal, besides easily disassembled to replace the silicone gasket. Samovars are 3, 5, 10 and even 15 liters (for example, the Royal series), each is completed with a steel welding kettle, has a smoothly adjustable thermostat to maintain the temperature of the water (from 50 ° C) and is reliably protected from overheating and "dry" boiling: When water boiling and reaching the specified temperature, the samovar is turned off.
Pens do not heat up. In samovars you can cook Mulled wine. The favorable difference between Samovarov Beem from most thermopots is the rapid boiling of water through a powerful closed heating element (1800 W, and in some models up to 2500 W). For comparison, the majority of thermopots of 4-5 liters have a capacity of 700-800 W and bring water to a boil for 40-45 minutes.
A special place among the BEEM devices on IFA 2014 was taken by coffee makers. The first is a well-proven drip coffee maker Beem Fresh-Aroma-Perfect with a built-in coffee grinder (5 degrees of grinding), electronically control and water filter. She is the winner of independent testing of the German edition of Testmagazin. The second is the new i-Joicafé with an automatic cappuccinator and the possibility of using not only ground coffee, but also the coffee capsules of most popular brands. By pressing the desired button, the user can select Drink: Espresso, Double Espresso, Lungo, Latte Maccateau, Cappuccino. The coffee maker is washed automatically, it is enough to activate the mode of the auto cleaning. But the most important thing for the connoisseurs of real espresso is an improved pump with a pressure of not 15, as usual, and 20 bar.
In Russia, pressurearons with light control and an ergonomic cap will also be available, which can be removed and closed by one hand, a fireless fan and fan heater, toasters with automatic smooth toast lifting (elevator), teapots with electronic temperature control and other technique and dishes of this German brand.
Rommelsbacher - a new name in the Russian market: expensive, securely, in German
But in general, it is not a name at all, but the name: Rommelsbacher is a family-owned enterprise. And not at all, since it was founded in 1928 by Gustav Rommersbacher and from the same time he specializes in the production of quite expensive, but very high quality and truly German household appliances. The fact is that Rommelsbacher has its own company in Germany, where they make high-tech and super-modern appliances, such as plates and tiles, grills, plates of plates, machines for making mulled wine and punch, which can be used as familiar to us, thanks to the presence of internal containers With holes. And separately, it is worth noting the built-in induction glass-ceramic electro-voks in which the glass is used - the best tempered glass Shott Duran. They are also made only in Germany.
The consumer can be absolutely sure that it does not overpay for Rommelsbacher products - and all thanks to the system of 100% quality control. What does this mean? Each Rommelsbacher product, released in Germany, first manually turns on the outlet, gains full operating power and checks all major systems of work and safety. And only after that goes to the packaging shop!
Rommelsbacher is a huge range of small household appliances from blenders, juicers and steamer to mini-furnaces, sterilizers, sandwichnits and wafelnitz. Special attention is worth the line of vacuum packers: these devices are very popular in Germany, where farms are developed and is accepted. healthy food. Having bought natural products every two weeks, they can be divided into convenient portions, package into vacuum packages or containers and store in this form in the refrigerator much longer than products in ordinary packages. In addition, vacuum packaging - prerequisite Preparation of products in Su-View. In the line of vacuumators there are professional model Rommelsbacher VAC 500, it is distinguished primarily by a powerful and reliable Italian pump (18 l / min suction rate), electronically controlled (timer, 2 air pumping speeds, individual settings for delicate products, marination program, blocking, processes and LED -display). The kit includes more film (5 packets and 1 roll) and hose for connecting to containers. Pumping air and searches is made by one button. The device received a "very good" sign with the wording "the strongest, fastest and evacuated out of competition" from the German edition [Email Protected] Test.
On the Rommelsbacher booth were presented new seasons of 2014-2015: a convenient desktop contact grill KG 2020, which can be used in a closed, semi-closed and open position; Elevation line with the BGE grill: the BG 950 model is only 10 liters, BG 1050 and 1055 / e per 18 l, BG 1550 per 30 l and BG 1805 / E by 42 liters; As well as a tea seague that 1200, which is capable of professionally prepare exquisite tea, accurately observing the recipe and following all the wishes of the user. The device has 5 programs and 4 accurate temperature settings - 80, 85, 90 and 100 ° С, heat conservation function, autotlope and integrated water filter.
Bomann, Clatronic, AEG and Proficook - new technologies, former availability and quality
Stand of these German brands on the IFA 2014 is a shot of new items, which more than 150 (!): New bright and stylish series MBT for breakfast, pizza makers and pancakes, grills, rockets, blenders, meat grills, kitchen machines, refrigerators, gas grills, vacuum cleaners and much more.
But me, like a real woman, attracted AEG's beauty-novelties: Hair dryer with automatic winding of the NT 5650 cord (it will appear on the shelves in December 2014) and an indispensable instructor for a pedicure - electronic roller pne 5642, removing flabby particles of skin stop. Such a tider costs 1.5 times cheaper than a widely advertised analogue and, moreover, has 4 interchangeable colored rollers in the kit - you can use the whole family without disturbing hygiene. In addition, AEG has improved the model of the electrical toothbrush - now there is a more powerful motor and the brush has become much more efficient. Although the most efficient and need device To care for the oral cavity is an irrigator, a powerful stream of fashion under pressure, washing gaps between the teeth and preventing diseases of the gums and teeth, indispensable for those who have crowns or prostheses, as well as for wearing braces.
Very pleased with the appearance in the assortment of Bomann and Clatronic wipers: by the way, we caught the rare moment when the owner of the concern, Mr. Emmanuel Classroom personally demonstrates the work of the device. We are waiting for a novelty in Russia and invite to participate in the test. 
The European Union, Germany is a place that attracts many high standards of life and the ability to change their reality. Despite the fact that the economy is already experiencing not the first storm, Germany can not only be afloat, but also continue to develop. For general, there are always details that form a success story. German companies that have been working on the market for many years, are direct participants in this process.
What are they known to German companies?
Each year, lists and rating tables of successful businessmen, managers and companies are updated. List Top 10 famous German companies Represents different industries. We are talking about trade in services in the field of banking, insurance, and, of course, industrial enterprises:
- Bayer (Chemical Industry)
- BMW GROUP (consumer durable goods)
- Daimler (consumer durable goods)
- DEUTSCHE BANK GROUP (banking services)
- Deutsche Telekom (telecommunications services)
- Deutsche Post (postal services)
- Munich Re (Insurance)
- Siemens Group (Electrical Equipment and Electronics)
- Metro A.G. (trade)
- Volkswagen (consumer durable goods)
For these names, there are decades of work, thousands of jobs with a good social package, high corporate culture and ambitious goals. German leaders are distinguished by a socially replicable attitude to business, many charitable initiatives. Significant amounts they allocate for permanent modernization of production to make it more secure for workers, the environment and, of course, technologically advanced.
The pride of the German business and where it all began ...
In each case, the initial was the idea and some capital. It served as an ax, from which a good porridge was welded, in general, almost like in a fairy tale. History Metro. Starts since 1996. After a series of corporate mergers, the company began to actively advance in the domestic market, as well as, conquer foreign horizons. Today, the company continues to increase turnover, her name is known in many countries in Europe and Asia. It remains an attractive employer who takes care of the staff and appreciates its customers.
Name Bayer (Covestro) And her motto has many on hearing. More than one and a half centuries, talented chemists work hard to make life better and healthier. Many drugs have been developed, innovations in the sphere of healthy eating.
Sources BMW Group. Lying in long-time, pre-war years. It all started in 1916. Famous German company Survived up and downs, but always found innovative solutions to get out of the crisis. Starting with its first model - a motorcycle in 1923, they constantly increased production. The modern product line can satisfy different requests, and BMW does not lag behind the modern trend of electric vehicles.
Group Daimler (formerly DaimlerChrysler AG, Daimler-Benz AG) I won an excellent reputation as a manufacturer of reliable representatives of the representative class. Being among the pioneers of the industry, the company does not give leadership positions to today. Daimler products are in demand, since the production successfully combines environmental friendliness and high modern standards, scrupulous quality control. That is why these cars appreciate security, style and comfort.
Yet one German company that has gained worldwide fame is an Volkswagen.. At one time, one of the trumps of the company was the production of eco-friendly cars, which significantly raised its weight in countries in no indifferent to a green matter. So, since 1937 and today, the People's German car continues to conquer foreign markets, while not missing the segment of German consumers.
Despite the fact that the history and banking and insurance affairs began not in Germany, the country managed to find his niche and in this service sector. This example serves Deutsche Bank Group, Munich Re. These are quite well-known brands, with a worthy reputation of stable partners and significant capital.
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