How to make a tattoo business transfer. How to start a tattoo parlor from scratch

• How can you make money?
• Room selection
• Paperwork, business requirements
• Business payback

Tattoo parlor - profitable business, both in a small town and in a metropolis. This is due to the significant liberalization of morals, due to which interest in drawings on the body has grown hundreds of times. The target audience has also expanded, today the tattoo parlor is visited not only by young people, but also by those who have moved into the category of "maturity" - the age of 50-60 years. The high demand for tattoos leads to a high profitability of the business. Opening it will not require serious investment, but here it is important to have a developed creative thinking and drawing ability. Next, we will tell you how to open a tattoo parlor from scratch, how much it costs and what documents you need to prepare.

How can you make money?

What is required to organize a profitable business, where to start? Immediately you need to take a course of study, the cost of which starts at 70,000 rubles, or approximately $ 1,000. Its duration is 1 month. The ability to draw will be a good help. Professional courses teach not only the secrets of tattooing, but also how to open a salon and promote it.

Effective marketing moves are:

• organizing exhibitions of his works, a kind of presentation of the master's portfolio, advertising of his art;
• organization of master classes for beginners;
• dumping promotions - reducing the cost of work.

To increase the level of income and expand the client base, in parallel with the application of a tattoo, the following services can be provided:

1. Get pierced.
2. Make a tattoo of lips, eyebrows, eyelids.
3. Do body art. This fashionable trend in art is in great demand. You can make good money on preparing models for various events and exhibitions. To do this, you can select, open a separate small studio.

Actually, only 2 point - conducting master classes can bring impressive profits. The skill level of the owner of the tattoo parlor plays a fundamental role here. A good income will be given by the service of removing drawings from the body. A special laser installation costs from 5,100,000 to 11,500,000 rubles, or 50,000-180,000 dollars. The cost of processing 1 cm 2 of leather is 6500 rubles or $ 100, which, together with high demand, will quickly recoup the costs.

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Many tattoo gurus believe that additional services will ruin the business, as the tattoo parlor is a cult territory focused on beautiful images on the body. But whether the opening of additional areas of activity will be beneficial, everyone decides on an individual basis. Here the opinion of professionals is not a dogma.

Room selection

How much does it cost to open a tattoo parlor? There are several options here:

• Work from home privately, no license. This will require 60,000 rubles to purchase a set of professional equipment. Those who do not know how to draw will need a flesh-set, its cost starts at 30,000 rubles.
• Open small office... Here the amount of necessary investments will increase to 300,000 rubles. In addition to equipment for tattooing, you will need to buy furniture, possibly cosmetic repairs, as well as paying rent.
• A full-fledged tattoo parlor for 3 workplaces with an area of ​​100m 2. To open such a business, you will need 3,200,000 rubles, or 50,000 dollars. Included in the price overhaul premises, purchase of equipment, furniture and consumables. This is a cost calculation for setting up a business in large cities with a population of over 1,000,000 people.

The best places for tattoo parlors are premises where dental offices were previously located. They meet sanitary and hygienic requirements, which allows you to save on repairs and refurbishment, to open a business in a short time.

Paperwork, business requirements

The regulatory framework in the case of a tattoo parlor is ambiguous. There is no special OKVED code for registering such a business; it is equated to treatment rooms and laboratories. Accordingly, the salon can be registered under the code

• 90 - "Medical and other services".

Employees must have the relevant documents - sanitary books, which confirm the absence of sexually transmitted, infectious diseases, including tuberculosis. This implies the delivery of tests to a bacteriological laboratory and an examination by doctors, according to the results of which the therapist makes a general conclusion with a note in the book. It is necessary to undergo this procedure at least once a year.

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At the same time, the owner and employees of the tattoo parlor do not need to have a medical education, other licenses, permits. It is enough to have a document confirming the completion of training in the profile direction (tattooing courses) with a duration of at least 144 hours.

Tattoo rooms and salons are often checked by the SES. What is needed to ensure that the opening is not overshadowed by regulations, and possibly the closure of the business? Compliance with the standards of GOST 55700 will help to avoid comments and fines.

Business payback

It is worth opening a tattoo parlor because of the high level of profitability - 30%. On average, each client leaves $ 100 with the master. This is the cost of applying a pattern equal to that of the face of the cigarette pack (official measurement). The profit of the promoted salon is $ 3,000-10,000. This indicator is influenced by the seasons - in spring and summer by the client more than in winter and autumn. Therefore, it is better to open a business in anticipation of the seasonal demand for tattoos.

Download tattoo parlor business plan you can contact our partners. The quality of calculations is guaranteed!

So we looked at how to open a tattoo parlor from scratch and how much it costs in 2020. We hope the information provided was useful to you!

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Officially, tattoo parlors are equated with ordinary treatment rooms. This means that, on the one hand, it is not so difficult to create such a business - the main thing is to comply with basic sanitary requirements, but on the other hand, this area of ​​activity will require a special approach. And before deciding how to open a tattoo parlor, an entrepreneur will have to consider a lot of serious aspects.

How to start a tattoo business?

First of all, you need to decide on the concept of the enterprise (for a start, an ordinary individual entrepreneur is registered). It can work like:

• shop - the owner will simply sell supplies and equipment for making tattoos
• school - master classes and lessons for beginner masters will be held in the salon
• direct tattoo parlor, which will offer drawing on the skin

The latter option may also involve the provision of other services. But no matter how many of them there will be, each employee will have to receive a health certificate, and it is from receiving it that work will need to start. Medical education is not required in this situation.

The next step is training in skill (if this has not been done earlier), after which it will be possible to select a room for the office. It should be located where the target audience will find it easily, and the service itself will be in demand. The best way- open a tattoo parlor in a resort town, in places where tourists gather. You can also find premises near universities, large entertainment and shopping centers, on a pedestrian street for walking.

The office can be small: it is quite possible to build a tattoo business in one small room, where 1-2 masters can work. There you can also arrange all the equipment, put a couch or sofa for the client, place the necessary equipment. The ideal option is to rent a former dental office: you will not have to do too serious repairs there, and everything you need (including the supplied communications) will already be at hand. Regardless of which place is chosen, the opening of the office will need to be coordinated with the SES - only she will be able to give the go-ahead to start work.

How much does it cost to open a tattoo parlor?

When creating such an enterprise, it is important to take care of both the costs of a suitable premises (renting it can cost from 20 thousand rubles a month) and the costs of equipment. The success of the work will depend on the quality of the latter. In general, it is important to allocate funds for:

1. A tattoo machine is a so-called pistol that costs from 15 thousand rubles (the simplest, but not very high-quality options) to 240 thousand (foreign analogues of very high accuracy and quality, the ideal option is British machines)
2. Flash sets with sketches - one will cost from 30 thousand rubles (they are especially important for those who cannot draw, but want to offer customers high-quality images on their bodies)
3. A set of needles - 100 pieces will cost 600 rubles
4. A set of paints - one tube of paint will cost 750 rubles

Also, about 50 thousand (minimum) will have to be spent on furniture - tables for craftsmen, a couch or sofa for clients, various cabinets and racks for storing inventory. And, of course, the tattoo business will not do without good repairs in the room - it will cost at least 80 thousand rubles. Monthly payment will cost 10-20 thousand utilities... Another 25 thousand rubles will need to be allocated monthly for wages one master.

As for the profit, the calculations are carried out ... in cigarette packs! Drawing on a skin area equal to one pack usually costs 8-10 thousand rubles. This is the minimum amount that each client leaves in the salon, but most often his expenses are higher. Tattoos are different and complex designs are more expensive. Serving up to 10 clients a day, a businessman will be able to earn from 100 thousand rubles, and this profit will be enough to work only in the warm season, and rest in winter (usually the tattoo business is considered seasonal, and dies down in cold months).

If an entrepreneur wants to earn extra money, he can offer courses for masters (from 80 thousand rubles for training). Also, profit can be brought not by tattooing, but by their reduction! One square centimeter of the skin to be bleached will cost the customer 5-8 thousand rubles. True, in order to offer such a service, additional investments will have to be made - a laser device for tattooing will cost from $ 1.5 million.

However, no matter how much it costs to open a tattoo parlor, the optimal payback period is considered to be 2 years. During this time, the entrepreneur not only covers all expenses, but also manages to prove himself perfectly, after which he can develop the business and even open its branches in other districts or other settlements.

The question of how to open their own tattoo parlor began to be interested in people far from this sphere, because today all categories of the population have a demand for such services.

Capital investments: from 270,000 rubles

Payback period: from 24 months

The art of tattooing has been around for hundreds of years.

But only in recent decades, the question how to open your tattoo parlor, people far from this sphere have become interested.

After all, if earlier such services were provided mainly to creative people, musicians, informals, now there is a demand for them among all categories of the population.

Even a humble office worker can hide large, full-color tattoos under a white shirt.

And if there is a dispute, then a proposal appears.

Tattoos have become a kind of fashion accessories.

And entrepreneurial people can make money on this fashion.

This guide article will tell you in detail about this.

Analysis of the current situation in the tattoo sphere

In Russia, the sphere of tattoo services is gaining strength and becoming more extensive every year. Professionalism and skill level grows with demand.

And it is no longer enough just to get a tattoo to keep afloat. They need to be done well.

The audience of the salons is also changing. Instead of brutal male rockers, girls and even pensioners began to appear more often in front of the masters.

The level of customer solvency has also changed. Now most are ready to pay above the average price if they are sure that they will get the best quality, and all the documents at the salon are in order.

Competition with home craftsmen is still there, though.

People who want to receive services as cheaply as possible, if not for free, will never be lost.

But it is worth noting that there are a number of craftsmen who work from home, but at the same time do quality work.

Therefore, we must not forget about such competition.

An outsider may think that a tattoo parlor is unprofitable due to the fact that their audience is still limited.

And the place on the body for tattoos is not infinite.

However, statistics say that at least 10-15% of visitors return to the salons for new tattoos, if the working conditions and the master suit them.

We must not forget that at least 70-90% of the tattoo in the future will require correction, even in 7-10 years.

So, in addition to those who make "from scratch", already "experienced" people will come to you.

Who is a potential visitor to tattoo parlors?

Interesting fact:
The most "tattooed" man in the world lives on the Isle of Skye in Scotland. 99.9% of his skin is covered with a tattoo that follows the pattern of the skin of a leopard. The only areas of his body that were not tattooed were between his toes and inside his ears.

The main guide in how to open a tattoo parlor is the idea of ​​the main visitors.

After all, the opinion about those who usually make tattoos is very outdated.

Indeed, the passion for tattoos has become literally widespread and it is already more difficult to compose a clear portrait of the average client of a tau salon.

If only because the demand for each service will be different:

• Permanent makeup is done by women 25-45 years old.
  At the same time, they are characterized by an average and above average level of income.
• Large tattoos are done mainly by men of 27-45 years old with a high income (after all, a high-quality tattoo is expensive).
• It is believed that men come to tattoo parlors more often.
  It is, but women are not lagging behind.
  Of the total number of clients, their "percentage" can reach 55-65.

How to open a tattoo parlor: choosing a room

The first thing to understand when choosing a room for a tattoo parlor is finding the right artists.

Clients are ready to go to a specific chosen master not just from different parts of the city.

And sometimes even from different parts of the country!

So it is the recruitment that sets the tone.

But this does not mean that it is enough to rent a hut on the outskirts and wait for a profit.

In order for the tattoo parlor to attract people not only by the professionalism of the workers and, in general, you have earned only the best reputation, it is worth adhering to the following points:

• it is advantageous to be located near places of active movement of human flows;
• you need to choose the territory so that it is possible to hang a noticeable sign and install outdoor advertising nearby;
• more comfort and confidence of visitors deserves a tattoo parlor, which consists of more than one room - placing both the masters and the administrator in the same hall may be convenient for you, but still undignified;
• visitors expect to see a more or less atmospheric establishment, so a selection of sketches on the walls, themed music and figurines will be an additional plus;
• do not forget that a tattoo parlor is a place for the provision of such services for which sterility and compliance with all sanitary and hygienic standards are important;
• the rule of good form will equip a small area for guests - put a sofa, a coffee table, hang a TV;
• it is not necessary to chase accommodation in the center, especially since renting on the outskirts is cheaper - but nevertheless, the central part of the city is more prestigious and more convenient for most clients;
• it is important to take into account the requirements for the internal equipment itself in order to obtain permits - for each master must have certain territory workplace; you also need to have water supply, sewerage, and the walls and floor were washable.

What does it take to open a tattoo parlor from advertising techniques?

Due to the rather active competition in the tattoo field, it is imperative to launch an advertising campaign for a new establishment.

You should not save money on this, because the number of your clients and future success in general depends on the investment.

There are several options for promoting a tattoo parlor:

Creation of a high-quality website, as well as publics on popular social networks.

Particularly good brand awareness is increased by publications on the Instagram page.
Bright and original photos tattoos invariably attract attention.

Be sure to post information about the tattoo parlor in city directories and portals.

But at the same time, it is imperative to set the appropriate targeting, since most of the VK audience are schoolchildren (insolvent).

Do your job well and the flow of clients will gradually grow.

We are looking for employees to open a tattoo parlor

Of course, the main employee is the master tattoo artist.

The documents he needs are a health book and a diploma of taking tattoo courses (optional). It often happens that a business organizer is a master.

In this case, it is enough to hire a few more assistants to the staff:

The administrator takes calls, keeps records, meets guests.

In some salons, they also provide preliminary counseling.
Some masters try to fulfill this role themselves.
But rarely any client will be happy if his tattoo artist will be distracted by calls all the time.
And for the master himself, this is an extra discomfort.

Cleaning lady and security can be outsourced on an hourly basis.

It makes sense to install an alarm in the salon, especially if you bought equipment for removing tattoos.

How much does it cost to open your own tattoo parlor?

Opening a tattoo parlor is not the most affordable business.

However, aspiring entrepreneurs have the opportunity to experiment with the scale of their business.

And if you start with a small project with one tattoo artist's job, you can get away with a relatively small investment.

How much start-up capital is needed to open a tattoo parlor?

How much money do you need to invest in a tattoo parlor monthly?

In addition to the contribution of funds to the opening of the salon, the owner needs to invest a certain amount in his business every month.

What additional services to introduce into your tattoo parlor?

The list of the main services of tattoo parlors includes the following procedures:

• creating new tattoos;
• development of individual sketches;
• overlapping and correcting old tattoos.

But this list can and should be supplemented with other services.

This will allow you to reach a wider audience, compensate for the lost money during periods of "stagnation" and simply increase your income.

The list of additional services is usually within the scope of interests of those people who come for tattoos - their spheres of tastes are approximately the same.

Which ones can you introduce into your salon?

The most popular companion destination for a tattoo parlor.
For this work, you need to hire a separate foreman who will have the appropriate education.

Removal of tattoos.

It is also a popular direction, but not so widespread due to the high cost of equipment.
However, the service itself is in high demand.
And if you have the opportunity to buy a laser for removing a tattoo to your salon, it is worth doing it.

Original hairstyles.

Visitors to tattoo parlors are often partial to unusual haircuts and other experiments with hair.
This may include weaving dreadlocks, afrokos, shaving the temples, painting in extreme colors.

1. 
   It is not uncommon for tattoo parlors, whose name has become a separate brand, to start selling goods for tattoo artists.
   These can be little things like needles and gloves, or they can be designer cars.
   The assortment will be entirely at the discretion of the owner.

If you can find a real professional in the tattoo industry in your salon, he can give lessons for everyone.
The cost for each salon can be set differently.
But as a rule, the course costs a beginner $ 200-300.
However, training is also possible with subsequent employment in the same salon, and in this case the conditions may differ.

My experience in starting and running a tattoo business

shared by a young but already experienced entrepreneur

in the following video:

Payback of tattoo parlor

Some aspiring entrepreneurs do not expect the tattoo industry to be highly seasonal.

In many sources, you will find information that in the summer there is a sharp jump in the demand for small tattoos.

In fact, this is not the case.

The growth in popularity for small tattoos in the hot season can only be observed when it comes to henna painting.

But usually for such an occupation they set workplace for one master right in the middle of the embankments or beaches of resort towns.

For normal and serious tattoo parlors, this is not the case.

You need to know that the total number of tattoos made after the beginning to mid-May will begin to decline. And even more so the demand for large tattoos will fall.

There are several reasons for this.

The most basic one is the need to hide a fresh tattoo from the sun, baths, pools, the sea and even increased sweating for 7-10 days.

As you can imagine, this is practically impossible to do in the summer.

A smart entrepreneur will certainly take this into account and find how to compensate for the downtime.

Sometimes you need to put more emphasis on value-added services.

And in some situations it even makes sense to take a long vacation.

At this time, masters can take courses to improve their skills, travel to tattoo festivals to advertise their salon, and so on.

Taking into account all the factors interested in how to open a tattoo parlor, the question of the payback and profitability of the project is of concern.

Statistically, the company will pay for itself in 2-3 years.

At the same time, the level of profitability reaches 30%.

A tattoo parlor is not an area that provides instant profits. But in general, this business is considered profitable.

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Since ancient times, people have decorated their bodies by applying various kinds of drawings and patterns to it. Sometimes such images were only an aesthetic shade, sometimes astral, someone could serve as a reminder of something, and so on.

Over the thousand-year history of tattoos, little has changed. Today, people, just like our ancestors once did, continue to apply various images to their skin. As before, everyone has their own reasons for this. As you know, demand creates supply. Therefore, today a huge number of different tattoo parlors offer their services using a variety of techniques.

However, what is necessary or fashionable for a person today may later get bored or even ruin his life. Therefore, in recent years, tattoo removal services are in great demand. Each person may have their own reason for getting rid of body painting. Someone thinks that the drawing has gone out of fashion, someone the tattoo interferes with career advancement, and someone just matured and wants to correct the mistakes of youth.

Today, only in Russia, the tattoo removal business brings in about $ 1 billion, and in the USA it even reaches 5 billion. A logical question arises. If this is so profitable business why not do it? Let's take a closer look at it. Perhaps it is you who should take it up. However, even if this does not suit you, on our resource you can get acquainted with many other ideas for making money.

How are tattoos removed?

Gone are the days when, after removing a tattoo, very noticeable scars and even scars remained. Today, thanks to modern laser technology, this procedure is almost painless and leaves no traces. Due to a special laser beam, the dyes applied under the skin are split. They break down to microparticles and are removed from the epidermis without damaging skin cells.

This procedure is performed gradually, depending on the presence of certain dyes in the tattoo, its size, as well as the depth to which the paint has penetrated under the skin, it can take up to one month, including the recovery period for inflamed skin areas.

Naturally, finding suitable equipment and starting to engage in such a business, without large financial investments, in our time, will not be difficult. At the same time, from clients who want to get rid of tattoos. Surely, there will be no end.

What it takes to get started

Like any serious business, this type of activity will require from you premises, preferably located in a place of large gatherings of people, so that your sign would attract as many customers as possible.

Then you will need to register your company. In order not to be particularly smart, it is best to choose the registration form as "Individual Enterprise". This will save you not only financial costs, but also time. The paperwork will take no more than 6 days.

The procedure for registering a patent cannot be avoided either. However, this will allow you to subsequently avoid unnecessary problems, as well as save you from unnecessary fuss, such as with accounting.

All these delays will then more than pay for themselves. Now you just have to draw up a successful business plan and start setting up your workplace.

Removing a tattoo is a painstaking and unpleasant process.

Arrangement of the office

In addition to the standard set of office supplies, a table, a chair, a wardrobe and other things, the main thing that you need is, of course, a laser. When choosing this device, it is best to opt for the Q-switch technology, which is the most innovative and capable of painlessly, in a short time period, without the slightest harm, to relieve the client of any body pattern. And individual devices are also capable of removing moles, which can become an additional source of income for you.

The main functions that the laser device should perform:

• Get a tattoo of any complexity
• Remove freckles and moles
• Cleave pathological pigment

Remember to warn the patient!

It is no secret that such procedures can carry a number of contraindications for certain groups of clients. Therefore, it is very important to warn them about this beforehand. And in order not to forget to do this, you can draw up a list of contraindications and hang it somewhere in a conspicuous place at the entrance or in the office.

List of contraindications:

1. Diabetes mellitus
2. Diseases of the blood
3. Physical damage to the skin
4. Inflammatory skin processes
5. Allergy
6. The skin is covered with a fresh layer of tan
7. Pregnant and breastfeeding mothers
8. Malignant formations

At no time, no matter how you persuade the client, do not start removing tattoos if you know that he has at least one of the indicated symptoms.

From now on, you know enough about tattoo removal to start your own business in this direction and make yourself a fortune.

Approximate data:

• Net profit - 39,100 rubles.
• Initial costs - 347,900 rubles.
• The payback is about 9 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will try to draw up a detailed business plan for a tattoo parlor with calculations.

Market analysis

Over the past 10 years, the market for medical services, including tattoo parlors, has seen a trend of growth in supply and demand. These two factors determine the entry of new competitors into the market and minor price fluctuations associated specifically with the competitive environment.

If we consider the market of services only for tattoo parlors, then it should be noted that the services of permanent tattooing and tattooing are in the greatest demand. The first accounts for about 30-35%, the second - almost 50%. The lowest demand is for temporary tattoos. They occupy no more than 5% of the total market share.

Thus, we can conclude that the greatest emphasis should be placed on the provision of the most popular services - permanent tattooing and permanent tattooing.

Be sure to take into account the fact that the services of a tattoo parlor are quite specific. Therefore, there are not so many places like this. The difficulty lies in the fact that almost all of them have their own client base.

Sometimes body art, piercing, and weaving of afro braids are added to the main services. Why? The answer is simple. Basically, these services are used by one and the same circle of people. To a greater extent, this is due to the culture, typical appearance.

Often in tattoo parlors, masters conduct training master classes. This additional source of income helps you stay afloat.

In general, it is worth opening a tattoo parlor for people who are closely familiar with this area. Typically, this is done by the tattoo artists themselves.

When drawing a portrait of a potential buyer, you need to evaluate each service separately. Thus, permanent tattooing is usually used by women aged 20-45 years. They, as a rule, take care of themselves, they like to look beautiful and impressive. It is also worth noting that the level of wealth is usually average or above average. Today this service is very popular in Russia.

If we talk about tattoos, it is worth understanding that today times have changed, women and men apply tattoos to themselves, and these are not only stars, athletes or crime bosses. Many boys and girls use this service because it is beautiful and fashionable. It also helps in self-expression. Tattoos in the form of hieroglyphs, inscriptions, symbols are especially popular.

Clients pay the greatest attention to the quality of the craftsman's work and his experience. Many come to such salons because of word of mouth.

The main competitors will be the famous tattoo parlors of the city. Usually these are small establishments with masters with an extensive client base and fame. Still strong competitors will be "informal" working from home. Typically, they influence their clients and their close social circle. They use advertising infrequently and on a small scale.

SWOT analysis

When researching the market, you need to take into account all external factors affecting the business. These can be favorable or negative circumstances. Evaluation of both is equally important. Among the possibilities are:

• Fairly free market entry.
• A limited number of competitors by the number of professional tattoo artists, of which there are not so many.
• High cost of services, high check price. That is, in order to provide the necessary income, it is not necessary to attract a large number of customers, it is important to occupy your niche.

The threats in this case will be:

• Long supplies of raw materials and equipment, as there are few suppliers today.
• Relative "rarity" of the service. So, permanent tattooing is done every 3-5 years, a permanent tattoo does remain for life.
• Complex and time-consuming ways to build a customer base, gain market share.
• The need for constant search for new customers.

There are also internal circumstances that can be changed by the company or used for the benefit of the available opportunities. Strengths in this case there will be:

• The work of qualified and experienced craftsmen, possibly with its own customer base and a good reputation in the city.
• The possibility of introducing additional services in order to expand the business and increase profits.
• Availability of offered prices.
• High level of customer service.

Weaknesses include:

• Lack of experience in this area.
• Partial or complete absence of a customer base.
• The need for large investments.

Opportunity assessment

At first, it makes no sense to work 7 days a week. Therefore, it is worth conducting an analysis and finding out when it is more convenient for people to come to a tattoo parlor.

It is better for 1-2 masters to work in the salon, not more. It is unlikely that many skilled craftsmen will be found.

The work schedule will look like this:

Hourly production is 80 hours.

To work with such a rate of hours, 2 tattoo artists are needed. They will work in shifts. If one of them is more experienced, temporary training with additional payment is possible.

Seasonality in this business takes place. This is especially true for permanent tattooing. Women usually don't do it before the hot season. The most favorable time for the procedure is from October to April.

If the salon becomes popular, it is worth considering opening additional offices related to related procedures. The first step is to hire a piercing and body art master.

Organizational and legal issues:

1. Any business begins with official registration. The most profitable in the first couples is. This provides tax breaks, relief in doing business. There are no separate OKVED codes for tattoo parlors, so one of the following can be used: 93.02 - Provision of services by hairdressers and beauty salons; 93.05 - Provision of other personal services. To resolve this issue, you can also contact the bodies of Rosstandart or Rosstat.
2. When choosing a tax regime, you must first understand that tattooing is a household service. Therefore, you can use either or.
3. If you accept card payments from your customers, you need to open a current account. To do this, read the article about. You will also need to order and receive the seal of the organization.
4. The lease must be official or the premises must be owned.
5. Since tattooing is not legally recognized as a separate activity, any tattoo parlor should be formalized as a treatment room.
6. When opening your own salon, you need to obtain a license to carry out procedures for permanent tattooing, since they are considered medical (according to the Order of the Ministry of Health and Social Development of Russia dated December 27, 2011 No. 1664N "On approval of the nomenclature of medical services"). But to work in the field of artistic tattooing, no license is required.
7. Before obtaining a license, it is worth studying the federal law"On licensing of certain types of activities" dated 04.05.2011 No. 99-FZ.
8. For work, you will also have to obtain dilutions from Rospotrebnadzor, Mozhnadzor and the city or district administration additionally.
9. It is important to familiarize yourself with one more document - SanPiN 2.1.2.2631-10"Sanitary and Epidemiological Requirements for Accommodation, Arrangement, Equipment, Maintenance and Operating Mode of Public Utilities Providing Hairdressing and Cosmetic Services."
10. All employees must have medical records. In addition, they must undergo an appropriate examination every year.
11. Specialists with at least secondary medical education have the right to do permanent tattooing.

Description of the service

In the tattoo parlor, consumers will be able to take advantage of a number of services. These include:

• Permanent tattooing.
• Applying temporary tattoos.
• Drawing a tattoo over an old drawing.
• Tattoo removal.
• Permanent tattooing of eyebrows, lips, eyelids.

It is worth noting that removing old tattoos most often requires several sessions.

At the first stage, the tattoo removal service will not be carried out. This is due to the high cost of a high-quality device that displays a drawing. The average price is about 300-400 thousand rubles minimum.

In the future, it is planned to purchase this equipment to expand the range of services.

The hygienic component of this service is very important. All items must be exposed special processing, the master is obliged to work with gloves.

Appointments will be made by phone through the administrator during business hours. After promoting and increasing the range of services, it makes sense to create your own website.

The most important factor in the success of tattoo parlors is the quality of the services provided. It, in turn, depends on the professionalism of the master.

The salon must use high-quality equipment and consumables. Remember that it is better to buy disposable needles!

Marketing plan

Pricing strategy :

It is not worth underestimating the cost of services. Not much will depend on her here. Sometimes a low price can even scare off a potential client - perhaps he will have doubts about the quality of the procedure provided. If a well-known master works in the salon, you can even set the price higher than that of competitors, giving customers the impression of their own success and quality of services.

What is the strategy for promoting the service?

The most important means of attracting customers is, of course, advertising. Especially often you will have to resort to it at first (six months - a year).

• distribution of leaflets:
• distribution of advertising brochures;
• distribution of business cards;
• holding promotions;
• provision of discounts;
• outdoor advertising;
• providing free consultations;
• entering information about the salon in catalogs;
• contextual advertising, including Yandex-Direct.

Let us also remind you that in the course of the work it is planned to create your own website. For the first time, you can keep the page in social network, notifying subscribers about upcoming promotions, answering questions. It is important that there is a feedback system.

Production plan

You need a room to work. Location doesn't matter much, analysts say. More important is the work of the master.

When choosing a rental space, you need to stop at only commercial options. You can limit yourself to renting studio apartment on the 1st floor converted into commercial property.

We must not forget that for the work of one tattoo artist, you will need at least 12 m 2. You also need to allocate space for the administrator. There should also be an indoor bathroom. The total area can be about 25-30 m 2. Renting such a room will cost about 15,000 rubles.

You may need a little repair, which will cost about 100,000 rubles.

Another important component is equipment. It includes a special table for a tattoo, an armrest, an irradiator for disinfection, tattoo machines, various pigments, an apparatus for making permanent tattoo, needles. The total cost will be 105,000 rubles.

You will also need furniture, various cabinets, armchairs, chairs, a table. The total cost is 40,000 rubles.

From technology you need a laptop for work, a multimedia player to create an atmosphere. The total cost is 35,000 rubles.

Initially, you will need to create a stock of consumables. It will include: disposable gloves, sheets, various aprons, hats, masks, disinfectants and more. The monthly and initial cost will be equal to 10,000 rubles.

If you plan to immediately buy a device for removing a tattoo, this is another plus of about 380,000 rubles to the initial costs.

When hiring a tattoo artist, his experience and professionalism are taken into account. They work in shifts, like administrators.

The cleaning lady works 6 days a week. She does wet cleaning of the entire room 2-3 times a day.

Organizational plan

	1st month	2nd month
Organization registration	800 rubles
Payment of state duty for obtaining a license	7,500 rubles
Conclusion of a lease agreement	+
Repair	100,000 rubles
Advertising	20,000 rubles	15,000 rubles
Equipment purchase	105,000 rubles
Furniture purchase	40,000 rubles
Purchase of equipment	35,000 rubles
Replenishment of supplies	10,000 rubles
Hiring workers	+	+
Purchase of a cash register	8,000 rubles
Internet hosting	600 rubles
Obtaining a license		+
Beginning of work		+
Total:	341 900 rubles

Financial plan

What about income?

The average bill for the services of a tattoo parlor is approximately 2,500 rubles. On average, no more than 4 visits are planned per day. The monthly income will amount to 260,000 rubles.

• The monthly income is 260,000 rubles.
• Initial costs - 341,900 rubles.

Let's calculate the recurring costs:

• Profit before tax will be: 260,000 - 214,000 = 46,000 rubles.
• The tax will be 0.15 * 46,000 = 6,900 rubles.
• The net profit is 46,000 - 6,900 = 39,100 rubles.
• The project will pay off in: 341,900 / 39,100 = 8.7 - in at least 9 months.
• Profitability: 39 100/260 000 = 15%.

Risks

Any newly opened project may encounter difficult situations difficulties that could jeopardize the profitability and existence of the business. The risks associated with the work of a tattoo parlor can be divided into 3 groups:

1. Investment risks, including:

• decrease in profitability;
• rising costs;
• bankruptcy.

1. Micro-risks:

• tougher competition;
• decrease in the level of the image of the salon.

1. Macro risks:

• natural;
• political.

In order to minimize risks, it is necessary to insure your property, strengthen security measures, draw up strategic and tactical planning, and increase raw materials reserves. Taken together, this will provide a solid airbag that can reduce potential losses or even get away from them altogether.

I would like to remind you that you can use not only the STS, but also UTII. In this case, it will not be necessary to buy a cash register and service it - you can get by with ordinary sales receipts. In both cases, do not forget that you can reduce the tax by the amount!

Before, you need to draw up a clear plan, calculate one and the other tax and compare them, choosing a more suitable one.

You can reduce the percentage of the tattoo artist if the income is much higher. Here it is already important not to deprive a person of motivation and to correlate their own benefits.

I would like to tell everyone who wants to open their own tattoo parlor, start by studying the legislation and analyzing the market. These are two very important ingredients that any entrepreneur cannot do without.

Important: Remember that you can draw up a business plan yourself just for your business. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seemed incomplete to you. If you have experience in this or that activity, or if you saw a defect and can supplement the article, please let us know in the comments! This is the only way we can work together to make business plans more complete, detailed and relevant. Thank you for your attention!